Brochures are great tools for marketing. Regardless of your business type, may it be small or huge; brochures play an important in reaching your potential clients. But the real question is how can you make these things work? Although it’s an important communication tool, not all people would read it especially if it’s not done well. Here are some ideas that you should know on how to make sure your brochure printing in Brisbane really works.
Know your target. Before doing anything and start creating your brochures from a reliable Brisbane printing company, you first have to know your target. You have to understand your client. Put yourself on their shoes then ask why would you buy such product? What’s in it for you? How can this particular product or service help in any way? You can go and ask your sales team about these things. Ask some clients that you know as well and use the information that you have gathered to create the perfect recipe for your brochure.
Be familiar with AIDA. No, it’s not a name of a person. It’s actually an acronym made to make your work easier. It stands for attention, interest, desire and action. It works as how it’s placed in order. Your brochure has to get your client’s attention, raise his interest, develop his desire to have your product or services and then let them take action by putting lines like, call us now or send us an email. You can be creative on these things.
Don’t place an image of your building. Most brochures do this but in actuality, it is not advisable. You may be proud of the kind of building you have and how you’ve grown for years but the reality is that your clients don’t really care about infrastructures or added some renovations. All they want to see if your services and products fit their needs and that’s what you should focus on. Therefore, don’t waste some spaces putting up those building pictures as they will do nothing. Instead place the right information for your services that way; you can attract more potential clients.
Sell but don’t reveal. You have to remember that clients really aren’t interested in your company. That’s a reality punch but it’s not the focus of your brochure. Their concern is their own benefits and their businesses. Now, to attract these clients, you have to sell your products without having to tell them that you are actually selling it. You just have to present the benefits that they will get if they get your services.
Use attractive and attention-catching headlines and images. Brochure readers initially look at the images first before reading anything for about 10 seconds or so. This is a very important time that’s why you shouldn’t waste anything on it. Put in the most attractive images that will really catch their attention. A poor placing of image and the image itself will lose their interest and ignore your brochure. Your headlines should also make them stick around and read. If you have allowed them to read your brochure from front to back, then your brochure has done its part.
Printing Brisbane best price is filled with a lot of talented brochure artists and you have to pick the right one to get all these tips on board. When you’re ready for creating these materials, tell them what’s in your mind and make sure your brochures are doing their work.