Are you overwhelmed at the lack of progress in the way your business performs? Well, you are not alone in this issue because most business owners are also facing the same dilemma like you do. Dwindling sales is not a rare problem especially if you are also in the market with several other competitors and you only target a small market which is your immediate community.
This is the reason why people are creating better flyers and these printed advertising copies are giving businesses a boost. How can you make flyers stand out? To achieve this, here are a few tips for you below:
The copy must speak to the customers directly. What are the needs of your customers? If you are promoting a household cleaning agent, make sure that you do not just advertise that it is for cleaning the sinks, the tiles and the bathroom walls. You have to present a scenario where people can relate to and discuss this in the flyer or brochure. Then ask for help of companies that have quality flyer printing in Brisbane.
You have to give the impression that you understand the problems of your target market, so they would be able to trust you with their issues in house cleaning. If you do not create an edge against the existing brand, then you have to settle for being second or third best. However, when you can stir the curiosity of people and they can feel comfortable doing business with your company, then you should have a better edge than others. When you personalise your advertising, you create a win-win situation and you don’t have to lessen the profit margins since business relationships is not always based on cost but in problem solving.
It should be made together with business cards Brisbane so that your advertising and promotions can jumpstart and take to another level. Without a great strategy, you can waste your money on advertising that does not kick in with the market.
Take for instance the manner you close your advertising content in the flyer. The usual way is to “Call this number 111-1111”. Most people won’t call this number because they still don’t need your product. However, if you give a little kicker in the closing sentence such as “Call this number before the end of the month and get 20% discount for purchases” would make people take interest in your advertising message.
If you can add a note about referring someone to you, then get the chance to have it included in the flyer printing in Brisbane. Also, make use of the back portion of the flyer since there are many things you can put in there such as:
- Additional promotional offers or coupons
- Your price list
- Customer testimonials
- Tips or advice for consumers
- Answers to Frequently Asked Questions (FAQs)
- Your latest Press Release
Being crafty in your advertising needs you to think or you can hire someone who can give you better layouts for brochures, flyers and business cards in Brisbane.